Holistic PR campaigns


In-country has partnered up with Greenthumb PR to offer clients a specialist UK education PR service in India.

The campaigns are devised by In-Country and executed by Greenthumb. They’re about creating new conversations with schools and colleges, twinning PR concepts with classroom-based workshops, generating stories that illustrate the strengths of our clients and getting universities working more closely with agents.

How it works

Because the campaigns run alongside and underpin your package of school or college visits with us, we don’t charge for helping devise and plan the campaigns, provided that you’re an In-Country client. For the execution, there will be a fee and you will need to choose a module, retainer or project, depending on your prerequisites, do get in touch to discuss your options. You can download Greenthumb's Education Division profile here.


The relationship between In-Country and Greenthumb goes back to 2013 when IC's Robin Zadara worked with Greenthumb on a campaign for Arts University Bournemouth (it won a HEIST Award and was nominated for a THELMA). The list of Greenthumb’s other UK university clients is long and includes the likes of the University of Southampton, University of Sheffield, Loughborough University and Greenwich University.

Project UK

Negative press about Indian students ‘not being welcome in the UK’ and unhelpful soundbites from senior members of the UK government are common place and they influence people. We need to tip that balance and use the considerable power of the press to change that narrative. This is something that both Greenthumb and In-country are passionate about and committed to.

What we do